Ahead of the Game - 7th Oct '09

‘Ahead of the Game’ is a new campaign to raise awareness of the bowel screening programme, as well as of the signs and symptoms of lung, bowel and prostate cancer in men aged 55 onwards, using the power of football. Brighton and Hove Albion FC is one of five clubs in England selected to pilot the scheme alongside the National Health Service. The campaign will involve interactive media, poster campaigns and beer mats in pubs, quizzes, and promotions for men over 55 to gain tickets for matches in exchange for getting their health checked.